Privacy Policy

Information on privacy policy

This website has been automatically translated into English. The German version remains legally binding.

For the e-Commerce Day, the protection of personal data has the highest priority. We would therefore like to take this opportunity to inform you about how we protect your privacy when you provide us with your personal data. In addition to complying with the legal provisions on data protection applicable in Germany, we would like to use this information to commit ourselves to responsible handling of your data so that your privacy is protected at all times. It is important to us that you feel safe when visiting our websites.

Under the heading “Controller”, we provide you with initial information about the controller, the data protection officer and any contact options. Under the heading “General information on using the website ecommerceday.de”, we then provide you with generally applicable information. Under the heading “Rights of data subjects”, we would like to inform you of your rights as the data subject within the meaning of the GDPR.

A. Controller

B. General information on using the website “ecommerceday.de”

C. Rights of data subjects

A. Controller

I. NAME AND ADDRESS OF THE PERSON RESPONSIBLE

The “controller” within the meaning of the GDPR and other national data protection laws of the member states and any other data protection law provisions is:

Kaufland Marketplace GmbH

Stiftsbergstrasse 1

74172 Neckarsulm

HRB 774318, Local Court of Stuttgart

Contact:

E-mail: ecommerceday@kaufland-online.com

II. CONTACT DETAILS AND ADDRESS OF OUR DATA PROTECTION DEPARTMENT

For any questions regarding the processing of your personal data, you can contact us at the following addresses:

By e-mail:

datenschutz@kaufland-online.com

By mail:

Kaufland Marketplace GmbH

Data protection officer

www.ecommerceday.de, c/o Kaufland e-commerce Services GmbH & Co. KG

Habsburgerring 2

50674 Cologne

Germany

III. CONTACT DETAILS AND ADDRESS OF THE DATA PROTECTION OFFICER

datenschutz süd GmbH

Dr. Christian Borchers

Wörthstraße 15

97082 Wuerzburg

Germany

office@datenschutz-sued.de

B. General information on using the “ecommerceday.de” websites

For reasons of better readability, the masculine form is used for personal names and personal nouns on this website. In the sense of equal treatment, corresponding terms apply in principle to all genders. The abbreviated language form is for editorial reasons only and does not include any evaluation.

We collect and use personal data of our users primarily for the specific purpose for which the data was provided to us, or where this is necessary in order to provide a functional website as well as our content and services.Information on the specific processes:

I. Provision of the website “ecommerceday.de” and creation of log files

1. Description and scope of data processing

Each time you access our website, our system automatically collects data and information from the computer system of the requesting computer. The following data is collected in this process, insofar as it is transmitted due to your browser settings:

• Information on the browser type and version used

• The user's operating system

• The user's IP address

• Date and time of access

• The last website from which the user's system reached our website

• Country and location of access

The data is stored in our system's log files for a short time. This data is not stored together with other personal data of the user.

2. Legal basis for data processing

The legal basis for storing the data and the log files is Article 6(1)(f) GDPR.

3. Purpose of data processing

The temporary storage of the IP address by the system is necessary to allow for delivery of the website to the user’s computer. For this purpose, the user’s IP address must be stored for the duration of the session. Log files are stored to ensure the website’s functionality. We also use the data to optimise the website and ensure the security of our IT systems. These purposes constitute our legitimate interest in the data processing under Article 6(1)(f) GDPR.

4. Duration of storage

The log files are stored in the active systems for 14 days and thereafter archived. Archive log files are stored for two years because they may be required for analytical purposes to effectively combat cyber crime.

5. Objection and removal option

Collecting the data for the provision of the website and storing the data in log files is required to operate the website. Users will no longer have any option to object. Provided the requirements of Article 21 GDPR are met, you have the right to object to this data processing. However, in addition to objecting to the processing, you must demonstrate grounds relating to your particular situation, because the processing of the data is necessary for the site’s operation.

II. Use of cookies in general

1. Description and scope of data processing

Cookies are small text files that are created automatically by your browser and stored on your end device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any harm to your end device, nor do they contain any viruses, trojans or other malware. The cookie merely stores certain information that results in connection with the specific end device deployed. This does not, however, mean that we will immediately become aware of your identity.

Our website uses various types of cookies to provide certain functions, record statistics on the use of our website and make our website more user-friendly.

We distinguish between technically necessary cookies, cookies that are placed for statistical analyses and marketing-related cookies.Cookies and the other technologies used to process usage data are deployed for the following purposes, depending on the categories of cookie/other technologies:

Technically necessary:

These are cookies and similar technologies without which you cannot use our services (e.g., for the correct display of our website and/or functions requested by you). A list of all technically necessary technologies / cookies in use can be found in the cookie table. The use of technically necessary cookies and similar technologies in the category “Technically necessary” is based on § 25 para. 2 no. 2 TTDSG.

Statistics:

These methods enable us to tailor the design of our services by producing anonymised statistics about how they are used. For example, we can use them to determine how better to adapt our websites to user habits. A list of all “Statistics Technologies / Cookies” in use can be found in the cookie table. The use of cookies and similar technologies in the statistics category is based on Section 25 (1) TTDSG. Subsequent data processing takes place on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 a) GDPR.

Marketing:

These enable us to display relevant advertising content based on an analysis of your usage behaviour. Your usage behaviour can also be tracked over various websites, browsers or devices via a user ID (unique identifier). We cannot use the user ID to identify you. Details on the various categories of use are provided in the sections below.A list of all “marketing technologies / cookies” in use can be found in the cookie table. The use of cookies and similar technologies in the marketing category is based on Section 25 (1) TDDDG. Subsequent data processing takes place on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 a) GDPR.

III. Use of technically necessary cookies on the website

1. Description and scope of data processing

As already described, cookies are used on various web pages to provide certain functions and make our website more user-friendly. For example, the following data is stored in and transmitted via cookies:

• Language settings

You may, of course, configure your browser so that it does not store our cookies on your terminal device (see the section on “Use of cookies in general”). However, please be advised that in such a case you may not be able to use all the functions of this website in their entirety.

2. Legal basis for data processing

The legal basis for using technically necessary cookies and similar technologies is Article 6(1)(f) GDPR.

3. Purpose of data processing

The purpose of using technically necessary cookies is to make websites more user-friendly and consistently maintain their utility. Some functions of our website cannot be offered without the use of cookies because they require that the browser be recognised even after a page change. These purposes also constitute our legitimate interest in processing the personal data under Article 6(1)(f) GDPR.

4. Duration of storage, right of objection and removal

Cookies will be stored on the user’s terminal devices and transmitted to our site by the user. Therefore, you as a user also have full control over the use of cookies. You can opt out or restrict the transfer of cookies by changing the settings in your web browser. (See the section above on “Use of cookies in general”).

IV. Web analysis using Google Marketing Platform/ Analytics 360

1. Description and scope of data processing

As described above, our website also uses cookies to record and analyse statistics on the use of our website.Our website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, which uses “cookies”. As described above, cookies are text files that are stored on your computer and allow your use of the website to be analysed.

The following data is stored in particular whenever individual pages on our website are accessed:

• Two bytes of the IP address of the user's accessing system

• Information on the accessing system’s operating system

• Browser information

• The accessed website

• The website from which the user accessed the accessed website (so-called referrer URL)

• The sub-pages that are accessed from the accessed website

• The time spent on the website

• The date and time of your visit to our website

The information that these text files generate about your use of our website may be transmitted to one of Google’s servers in the U.S. and stored there. Google will use this information for the purpose of evaluating your use of our website and compile reports on website activity for us and to provide other services relating to the use of the website and the Internet. We have entered into an agreement with Google in this regard to process data on our behalf pursuant to Article 28 GDPR.

To the extent prescribed by law or where third parties process such data on behalf of Google, Google will transfer it to those third parties as well. For details, see Google.

Cross-device tracking

If you log in to a third-party provider with your own user data, the respective recognition attributes of different browsers and terminal devices can be linked. So if, for example, the third party provider has created a separate attribute for each laptop, desktop PC, or smartphone or tablet you use, these individual attributes can be assigned to each other as soon as you use your login data to access a third party provider’s service. This way, the third-party provider can precisely manage our advertising campaigns even across multiple terminal devices.

Processing in a third country under data protection law

If the data is processed outside the EU or EEA in this context, please note that there is a risk that authorities may be able to access the data for security and monitoring purposes without you being informed of this or having any legal recourse. Insofar as we use providers in unsafe third countries, the legal basis for the transfer of data to a third country is Article 49(1)(a) GDPR.

You can withdraw your consent to processing at any time. Until consent is withdrawn, data processing is lawful. If you do not want Google Analytics to have insight into your usage behavior, as described above, you can integrate a deactivation add-on into your browser. You can find more information about this add-on and how to activate it at: https://tools.google.com/dlpage/gaoptout/.

In addition, you can delete the cookies by changing your browser settings.

2. Legal basis for processing personal data

The legal basis for using statistics cookies and similar technologies involving the various providers of web analytics services is your consent given pursuant to Article 6(1)(a) GDPR.

3. Purpose of data processing

Processing users’ personal data allows us to analyse the web browsing behaviour of our users. By analysing the data, we can compile information on the use of the individual website elements in aggregated form and ensure and continuously optimise the user-friendliness and utility of the website.

4. Storage period

The data will be deleted as soon as it is no longer required for our record-keeping purposes.

5. Right to object and removal

Cookies will be stored on the user’s terminal devices and transmitted to our site by the user. Cookies that have already been stored may be deleted at any time. You may withdraw your consent to the processing at any time. The data processing will be lawful until such time as consent is withdrawn.On the one hand, you can opt out or restrict the transfer of cookies by changing the settings in your web browser (see information above).On the other hand, by clicking on this link, you may withdraw your consent with respect to the use of cookies on our website. This will delete all cookies that were set for the domain ecommerceday.de.

V. Use of marketing cookies on our website

We work with targeting service providers for advertising and marketing purposes. For this purpose, we store cookies on our server which allow us to analyse the use of our website by you and others (see information above). These cookies are used to record information about the use of our website, which is then transmitted to one of the servers operated by our service providers and stored there. Our service providers use this information to place ads on other websites, particularly in the form of banner advertising. The anonymous data is not associated with your personal data in any way. We act in strict compliance with the relevant data protection laws at all times.

1. Scope of processing of personal data

1a. DoubleClick by Google

With the Google DoubleClick tool, we use a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to display ads of relevance to you. Cookies are used for this purpose, which do not contain any personal data. The DoubleClick cookies use a pseudonymised ID number assigned to your browser, which is used to verify the display and viewing of ads. This allows Google and its partner sites to place ads based on previous visits to ecommerceday.de sites or other websites. The information that these DoubleClick cookies generate is transmitted by Google to a server in the U.S. and stored there. Data will only be transferred to third parties in accordance with statutory provisions or in the context of a commissioned data processing arrangement. By using the website, you consent to Google using and processing it as described above. You may configure your browser settings to disable cookies. However, please be advised that in such a case you may not be able to use all the functions of our website and pages may not be displayed properly. If you do not want to disable cookies generally but do not want DoubleClick cookies to be used, you can go to the following link and download and install the browser plugin to opt out of Google’s DoubleClick service.

1b. Facebook Custom Audiences

As part of our interest-based online advertising, we also use communication tools offered by the social media network Facebook, in particular the product “Website Custom Audiences”. Basically, a non-reversible and non-personal code (hash) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes. For Website Custom Audiences, the Facebook cookie is deployed for this process. Further information on the purpose and scope of data collection and further processing and use of the data by Facebook and your options to protect your privacy is available in Facebook’s privacy policy at https://www.facebook.com/policy.php einsehen können. If you want to opt out of Facebook Website Custom Audiences, you can do so at https://www.facebook.com/.

2. Legal basis for data processing

The legal basis for using marketing cookies and similar technologies is your consent given pursuant to Article 6(1)(a) GDPR. If the data is processed outside the EU or EEA in this context, please note that there is a risk that authorities may be able to access the data for security and monitoring purposes without you being informed of this or having any legal recourse. Insofar as we use providers in unsafe third countries and you give your consent thereto, the legal basis for the transfer of data to a third country is Article 49(1)(a) GDPR.

3. Purpose of data processing

Processing users’ personal data allows us to optimise our online marketing and customise it so that you receive the offers that are relevant to you. These services also help finance the website.

4. Storage period

The data will be deleted as soon as it is no longer required for our record-keeping purposes.

5. Objection and removal option

You may withdraw your consent to the processing at any time. The data processing will be lawful until such time as consent is withdrawn. If you wish to exercise your right of withdrawal, click on the following link to withdraw your consent to the use of cookies on our website. This will delete all cookies that were set for the domain ecommerceday.de.

Cookie list

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.

You can change or withdraw your consent at any time.

More specifically, we use cookies and other tracking technologies for the following purposes:

Technically necessary

These are cookies and similar methods without which you cannot use our services (for example, to display our website correctly, including font and color, to provide the functionality you request, and to take into account your settings such as your choices about cookies and similar technologies and related data processing).

Cookies Cookie-Untergruppe Gültigkeitsdauer Erstanbieter
wordpress_test_cookie www.ecommerceday.de Sitzung Erstanbieter
OptanonAlertBoxClosed ecommerceday.de 364 Tage Erstanbieter
OptanonConsent ecommerceday.de Sitzung Erstanbieter

Statistic

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies Cookie-Untergruppe Gültigkeitsdauer Erstanbieter
_ga ecommerceday.de 729 Tage Erstanbieter
_ga_xxxxxxxxxx ecommerceday.de 729 Tage Erstanbieter
_gid ecommerceday.de Einige Sekunden Erstanbieter

Marketing

These cookies may be set by our advertising partners through our website. They can be used by these companies to build a profile of your interests. They do not directly store personal data, but are based on a unique identification of your browser and Internet device. If you do not allow these cookies, we will not evaluate your user behavior.

Cookies Cookie-Untergruppe Gültigkeitsdauer Erstanbieter
_fbp ecommerceday.de 89 Tage Erstanbieter

VI. Integration of other third parties

1. Description and scope of data processing

For that purpose and in our interest of illustrating and optimising our offer, we also embed services provided by the third-party providers listed below. This applies in particular to video and audio players. We do not collect any personal data, nor do we transmit it to the third-party providers. When integrating these types of offers, your browser regularly establishes a direct connection to the servers of the third-party provider and transmits data to the operator as soon as the content is loaded and displayed. Information on data processing by the respective third-party provider can be found in the respective third-party provider’s privacy policy.

• YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland) https://support.google.com/youtube/answer/7671399?p=privacy_guidelines&hl=de&visit_id=0-636644030056539000-341535836&rd=1

2. Legal basis for data processing

The legal basis for the processing of the users’ personal data is Article 6(1)(f) GDPR.

3. Purpose of data processing

Embedding the services of third-party providers enables us to illustrate and optimise our offer and thus to tailor our offer to customer requirements. These purposes constitute our legitimate interest in processing the data under Article 6(1)(f) GDPR.

4. Storage period

The data will be deleted as soon as it is no longer required for our record-keeping purposes.

5. Objection and removal option

If you do not wish for the third-party providers to collect data about you via the website, you must not click on/view their content. For more information on data processing by the respective third-party provider or any other objection and removal options, please refer to the respective third-party provider’s privacy policy:

• YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland) https://support.google.com/youtube/answer/7671399?p=privacy_guidelines&hl=de&visit_id=0-636644030056539000-341535836&rd=1

VII. Data processing in the context of ticket sales

1. Description and scope of data processing

We process the following personal data as part of the booking process for participation in the e-Commerce Day:Billing address: Title, name, company, billing address, country, email address, telephone number, company website (optional)Participant data: Salutation, name, email address, job title

2. Legal basis for data processing

The legal basis for the processing of your personal data is Art. 6 para. 1 b) GDPR. The processing of your personal data is carried out for the execution of the contractual relationship.

3. Purpose of data processing

The purpose of data processing is to handle the booking process for participation in the Kaufland e-Commerce Day.

4. Recipients/categories of recipients

The data is processed within the Kaufland Group by Kaufland Marketplace GmbH. To handle the booking process, we use the system of our processor (doo GmbH, Hultschiner Straße 8, 81677 Munich, Germany), which processes the data on our behalf in accordance with Art. 28 GDPR.

5. Storage period

Your data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected, provided that there are no legal retention periods to the contrary.

VIII. Newsletter

1. Description and scope of data processing

If you register on our website for our free newsletter, we will provide you with regular e-mail alerts concerning current e-commerce topics, promotions and much more. To register, you must provide your e-mail address. If you provide us with additional data, we will use this to address you personally, among other things. After you submit your subscription form, we will send you an e-mail requesting confirmation (double opt-in). Once you click on the link in that e-mail, your registration will be complete. If you do not confirm registration, your data will be deleted. You may unsubscribe from the newsletter at any time by clicking on the “unsubscribe” link which is provided in every e-mail.

2. Legal basis for data processing

The legal basis for processing the data is the user’s consent given in accordance with Article 6(1)(a) GDPR.

3. Purpose of data processing

The user’s e-mail address is collected so that the newsletter can be delivered. Other personal data collected serves to prevent misuse of the services or the e-mail address used.

4. Storage period

The data will be deleted as soon as it is no longer required for our record-keeping purposes. The user’s e-mail address is therefore stored at least as long as the newsletter subscription is active.

5. Objection and removal option

Users may cancel their newsletter subscription at any time. You can notify us of your objection in text form or cancel your subscription completely by clicking on the “unsubscribe” link which is provided in every e-mail. By so doing, you can also withdraw your consent to the storage of your personal data collected during the registration process.

IX. Contact form/e-mail contact/telephone calls

1. Description and scope of data processing

As a user of our websites, you have the option of contacting us in various ways (e.g. by telephone, contact form, e-mail, fax, letter). If you take the opportunity to contact us, all data relevant to the conversation will be collected. This includes in particular:

• Name

• E-mail address

• Billing/delivery address

• Transaction data

• If applicable, date of birth and telephone number

• IP address (when contacting us via the contact form)

The user’s personal data transmitted as part of the process is stored and used to process the conversation.

Data is passed on to third parties in the context described below: For example, it may be necessary to forward your data to service providers in order to process your request. In addition, we forward inquiries that we receive in error about the Kaufland store business, the Kaufland Card and the other Kaufland programs of Kaufland Dienstleistung, for which we are not responsible in terms of content and therefore also not responsible under data protection law, together with the personal data of the inquirer to Kaufland Dienstleistung GmbH & Co. KG as the responsible contact person.

2. Legal basis for data processing

The legal basis for the processing of data is Art. 6 para. 1 lit. f GDPR in order to be able to answer your request. If it is a contract-related question, data processing may be necessary for the performance of a contract pursuant to Art. 6 para. 1 lit. b) GDPR or for the implementation of pre-contractual measures taken at the request of the data subject. The legal basis for forwarding your request to the correct office is Art. 6 para. 1 f) GDPR. The legitimate interest in this transfer lies in the interest of the group of companies to correctly assign customer inquiries and to be able to process them in the interests of the customer.

3. Purpose of data processing

The data is processed for the purpose of processing and responding to your inquiry.

4. Recipients/categories of recipients

We generally exclude the transfer of data to third parties outside the Kaufland Group. Exceptionally, data is processed on our behalf by processors. These are carefully selected, audited by us and contractually bound in accordance with Art. 28 GDPR.

5. Storage period

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected.

6. Objection and removal option

The user has the option to object to the processing of personal data at any time. The conversation may then not be continued. To do so, please contact the contact options listed under point A.

X. Using the comment function

1. Description and scope of data processing

If you opt to comment on articles published on our site, we will store the name and e-mail address you provide to us for this purpose when you enter them into the corresponding input screen. Your data will be stored in accordance with the legal data protection requirements and in particular will enable us to provide services as well as contact you in cases of abuse.

2. Legal basis for data processing

The legal basis for the processing of personal data is Article 6(1)(f) GDPR.

3. Purpose of data processing

Data is collected in to ensure availability of the comments function and to prevent misuse of the services offered. This purpose constitutes our legitimate interest in processing the data under Article 6(1)(f) GDPR.

4. Storage period

The data will be deleted as soon as it is no longer required for our record-keeping purposes.

5. Objection and removal option

You may object to the storage of this data by sending an e-mail to datenschutz@kaufland-online.com.

XI. Abusive use of the website

1. Description and scope of data processing

Where the disclosure of personal data serves to identify any misuse of the platform requiring the enforcement of rights or where there is a statutory disclosure obligation, such data will be disclosed to authorities (in particular, law enforcement agencies and tax authorities), our legal defence counsel and, if necessary, to injured third parties. Data may also be disclosed if this is necessary for enforcing our standard terms and conditions or other agreements or is required based on a statutory, official or court order.

2. Legal basis of data processing

The legal basis for the processing is Article 6(1)(f) GDPR.

3. Purpose of data processing

The data processing is required to ensure the security of our IT systems and processes and to comply with statutory and official requirements. The processing also indirectly serves the interests of the data subjects and the integrity of their personal data. These purposes constitute our legitimate interest in the data processing under Article 6(1)(f) GDPR.

4. Storage period

The data is deleted as soon as it is no longer required for the purpose for which it was collected.

5. Objection and removal option

You have the right to object to this data processing. However, in addition to objecting to the processing of the data, you must demonstrate grounds relating to your particular situation, because in cases of misuse, the processing of the data is necessary in order to counteract the misuse of the services provided and prevent our rights and the rights of third parties from being infringed.

C. Rights of data subjects

If your personal data is processed, you are a data subject within the meaning of the GDPR and you generally have the following rights, subject to exceptions:

1. Right of access

As a data subject, you have the right to obtain from the controller confirmation as to whether or not personal data concerning you is being processed, and, where that is the case, access to the personal data and the information listed in Article 15 GDPR.

2. Right to rectification

Furthermore, as a data subject, you have the right to obtain from the controller without undue delay the rectification of inaccurate personal data concerning you and, if necessary, to have incomplete personal data completed (Article 16 GDPR).

3. Right to restrict processing

Furthermore, the data subject has the right to obtain from the controller restriction of processing if one of the conditions listed in Article 18 GDPR applies, e.g. if the data subject has objected to the processing, for the duration of the controller’s review.

4. Right to deletion

Finally, as a data subject, you have the right to obtain from the controller the erasure of personal data concerning you without undue delay, provided that one of the reasons listed in detail in Article 17 of the GDPR applies, e.g. if the data is no longer needed for the purposes pursued (right to erasure).

5. Right to be informed

If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to inform all recipients to whom your personal data have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves unreasonable effort. You have the right vis-à-vis the controller to be informed about these recipients.

6. Right to data portability

You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. In addition, you have the right to transfer this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR and the processing is carried out with the help of automated procedures. In exercising this right, you furthermore have the right to have your personal data transmitted directly from one controller to another controller where technically feasible. The freedoms and rights of other persons must not be affected by this. That right to data portability shall not apply to processing of personal data which is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. Right of objection

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. The controller shall no longer process your personal data unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims. Where your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing. If you object to processing for direct marketing purposes, your personal data shall no longer be processed for such purposes. In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you may exercise your right to object by automated means using technical specifications.

8. Right to withdraw the declaration of consent under data protection law

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of data processing that was based on the consent prior to its withdrawal.

9. Automated decision in individual cases, including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision is necessary for entering into, or performance of, a contract between you and a data controller, is authorised by Union or Member State law to which the controller is subject, and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests. However, these decisions shall not be based on special categories of personal data referred to in Article 9(1) GDPR, unless point (a) or (g) of Article 9(2) GDPR applies and suitable measures to safeguard your rights and freedoms and legitimate interests are in place. In the cases referred to in points (1) and (3), the data controller shall implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision.

10. Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, every data subject has the right to lodge a complaint with a supervisory authority if the data subject considers that the processing of personal data relating to him or her infringes the GDPR (Article 77 GDPR). The data subject may exercise this right before a supervisory authority in the Member State of his or her habitual residence, place of work or the place of the alleged infringement. In Baden-Württemberg the competent supervisory authority is:

State Commissioner for Data Protection and Freedom of Information (Landesbeauftragter für den Datenschutz und die Informationsfreiheit)

P.O. Box 10 29 32

70025 Stuttgart

Phone: 0711 615541-0

Fax: 0711 615541-15

E-mail: poststelle@lfdi.bwl.de

If you have any further questions, please do not hesitate to contact us using the contact options listed above.