e-Commerce Day by Kaufland

08:00

08:00 - 09:00

Exhibitor Area

Welcome Coffee

Site plan

09:00

09:00 - 9:30

German

Kaufland Global Marketplace

Main Stage

Welcome and update on Kaufland Global Marketplace by CEO Dr. Gerald Schönbucher

Site plan

09:30

09:40 - 10:10

German

Main Stage

Excited for Customers – Why Customer Insights Are More Than Just Numbers and How We Can Truly Understand What Customers Want

Site plan

09:40 - 10:10

German

Center Stage

1.000% increase in sales and 40% increased efficiency within a year - How Zimply Natural was able to scale internationally with the help of Google and PMax

Site plan

09:40 - 10:10

German

Asendia Germany GmbH

Expo Stage

International Shipping Made Easy: Focus on Localization, Customs Clearance, and Returns

Site plan

9:40 - 10:10

German

Kaufland Global Marketplace

Masterclass Room

Successfully take off on the Kaufland marketplaces: Your practical guide

Site plan

10:00

10:20 - 10:50

German

Google

Main Stage

Hey Google, what’s up with Google AI for eCommerce?

Site plan

10:20 - 10:50

German

Center Stage

Digital Fairness: What could the upcoming DFA mean for online retailers?

Site plan

10:20 - 10:50

German

AMZELL GmbH

Expo Stage

Amazon Content efficiently improved: 10 quick optimizations for maximum profit

Site plan

10:20 - 10:50

English

Kaufland Global Marketplace

Masterclass Room

Successfully take off on the Kaufland marketplaces: Your practical guide

Site plan

10:30

10:50 - 11:20

Exhibitor Area

Coffee Break

Site plan

10:50 - 11:20

German

4SELLERS GmbH

Expo Stage

Microservices vs. Monolithic approach in e-commerce – When does each make sense?

Site plan

10:50 - 11:20

English

Kaufland Global Marketplace

Masterclass Room

More visibility, more reach - increase your sales with our advertising tools

Site plan

11:00

11:20 - 11:50

German

Main Stage

Kaufland - the multi channel power brand

Site plan

11:20 - 11:50

German

ECC Köln

Center Stage

Future of Retail: Retail Trends 2025

Site plan

11:20 - 11:50

English

M2E

Expo Stage

E-Commerce Trends and Strategies for 2025

Site plan

11:20 - 11:50

German

Kaufland Global Marketplace

Masterclass Room

Start internationally with Kaufland Global Marketplace: Discover the advantages and successfully expand into new markets!

Site plan

12:00

12:00 - 13:00

German

Main Stage

Breaking limits - Keynote by Jonas Deichmann

Site plan

12:00 - 12:30

German

NFQ Solutions GmbH

Center Stage

Beyond Optimization: Succeeding on Marketplaces between Europe and Asia why attraction and customization are the new rules – and what we can already learn from Asia

Site plan

12:00 - 12:30

German

Synesty GmbH

Expo Stage

Making e-commerce systems talk to each other - how do others do it?

Site plan

12:00 - 12:30

English

Kaufland Global Marketplace

Masterclass Room

Start internationally with Kaufland Global Marketplace: Discover the advantages and successfully expand into new markets!

Site plan

12:30

12:40 - 13:10

German

iX-tech GmbH

Expo Stage

Packing table don't care about Ad blockers! Utilising the emotional unpacking moment as a marketing opportunity. Experience & results.

Site plan

12:40 - 13:10

German

Kaufland Global Marketplace

Masterclass Room

More visibility, more reach - increase your sales with our advertising tools

Site plan

13:00

13:10 - 14:30

Exhibitor Area

Lunch & Networking

Site plan

13:20 - 14:00

German

Kaufland Global Marketplace

Masterclass Room

Your brand on Kaufland online

Site plan

14:30

14:30 - 15:00

German

Center Stage

SEO and AI in e-commerce: Optimized product pages through automation

Site plan

14:30 - 15:00

German

Masterclass Room

Live focus group at Kaufland e-Commerce Day

Site plan

15:00

15:10 - 15:40

German

Center Stage

Omni-channel strategy in the digital transformation

Site plan

15:10 - 15:40

German

Contentserv GmbH

Expo Stage

Close the loop: Perfect product information across all e-commerce channels through Product Experience Management and Digital Shelf Analytics.

Site plan

15:10 - 15:40

German

Kaufland Global Marketplace

Masterclass Room

How to boost your sales with Kaufland Global Marketplace – tips and tricks for optimizing your performance!

Site plan

15:30

15:50 - 16:20

German

Main Stage

Unlocking the Power of AI in Marketing: Transforming Retail for a Digital Future

Site plan

15:50 - 16:20

German

Center Stage

What Comes After Temu & SHEIN? Why We Still Don’t Understand the New Players from China – and What We Must Urgently Learn from Them

Site plan

15:50 - 16:20

German

Taxdoo GmbH

Expo Stage

Dream or Nightmare? Internationalization – How Automated VAT and Accounting Become a Success Factor.

Site plan

15:50 - 16:20

English

Kaufland Global Marketplace

Masterclass Room

How to boost your sales with Kaufland Global Marketplace – tips and tricks for optimizing your performance!

Site plan

16:00

16:20 - 16:50

Exhibitor Area

Coffee Break

Site plan

16:20 - 16:50

German

Smarketer GmbH

Expo Stage

Successful marketing with AI tools and Demand Gen in Google Ads

Site plan

16:30

16:50 - 18:00

German

Main Stage

From world champion to entrepreneur: Philipp Lahm shares the keys to motivation, resilience and his strategies for the future

Site plan

16:50 - 17:20

German

Center Stage

Megatrend Glocalization - How to find the perfect manufacturer in Europe

Site plan

17:30

17:30 - 18:00

German

Center Stage

Why Max is more expensive than Michael – and it’s still worth it

Site plan

Lecture Schedule

08:00

Welcome Coffee

09:00

Welcome and update on Kaufland Global Marketplace by CEO Dr. Gerald Schönbucher

09:30

Excited for Customers – Why Customer Insights Are More Than Just Numbers and How We Can Truly Understand What Customers Want

1.000% increase in sales and 40% increased efficiency within a year - How Zimply Natural was able to scale internationally with the help of Google and PMax

International Shipping Made Easy: Focus on Localization, Customs Clearance, and Returns

Successfully take off on the Kaufland marketplaces: Your practical guide

10:00

Hey Google, what’s up with Google AI for eCommerce?

Digital Fairness: What could the upcoming DFA mean for online retailers?

Amazon Content efficiently improved: 10 quick optimizations for maximum profit

Successfully take off on the Kaufland marketplaces: Your practical guide

10:30

Coffee Break

Microservices vs. Monolithic approach in e-commerce – When does each make sense?

More visibility, more reach - increase your sales with our advertising tools

11:00

Kaufland - the multi channel power brand

Future of Retail: Retail Trends 2025

E-Commerce Trends and Strategies for 2025

Start internationally with Kaufland Global Marketplace: Discover the advantages and successfully expand into new markets!

12:00

Breaking limits - Keynote by Jonas Deichmann

Beyond Optimization: Succeeding on Marketplaces between Europe and Asia why attraction and customization are the new rules – and what we can already learn from Asia

Making e-commerce systems talk to each other - how do others do it?

Start internationally with Kaufland Global Marketplace: Discover the advantages and successfully expand into new markets!

12:30

Packing table don't care about Ad blockers! Utilising the emotional unpacking moment as a marketing opportunity. Experience & results.

More visibility, more reach - increase your sales with our advertising tools

13:00

Lunch & Networking

Your brand on Kaufland online

14:30

SEO and AI in e-commerce: Optimized product pages through automation

Live focus group at Kaufland e-Commerce Day

15:00

Omni-channel strategy in the digital transformation

Close the loop: Perfect product information across all e-commerce channels through Product Experience Management and Digital Shelf Analytics.

How to boost your sales with Kaufland Global Marketplace – tips and tricks for optimizing your performance!

15:30

Unlocking the Power of AI in Marketing: Transforming Retail for a Digital Future

What Comes After Temu & SHEIN? Why We Still Don’t Understand the New Players from China – and What We Must Urgently Learn from Them

Dream or Nightmare? Internationalization – How Automated VAT and Accounting Become a Success Factor.

How to boost your sales with Kaufland Global Marketplace – tips and tricks for optimizing your performance!

16:00

Coffee Break

Successful marketing with AI tools and Demand Gen in Google Ads

16:30

From world champion to entrepreneur: Philipp Lahm shares the keys to motivation, resilience and his strategies for the future

Megatrend Glocalization - How to find the perfect manufacturer in Europe

17:30

Why Max is more expensive than Michael – and it’s still worth it

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