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ABOUT YOU CLOUD: Your own e-commerce infrastructure as an API solution. With ABOUT YOU CLOUD, ABOUT YOU offers its proven e-commerce infrastructure as a licensed product. The presentation shows why the first ready-to-use API solution for fast-growing online retailers is a real 'game changer' in the area of complex e-commerce infrastructures. The in-house developed backend 'BACKBONE' gives retailers the freedom to build lightweight front ends for any device and scale their business to the next level.