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Future of Retail – The retail trends 2024 Over the past three years, retail has been in a prolonged crisis mode, characterized by challenges such as the COVID-19 pandemic, the conflict in Ukraine, supply chain disruptions and energy crises, meaning that change in reatil is happening faster than ever. Some retail trends are gaining momentum, others are slowing down and some retail trends are disappearing altogether. But what will remain after these crises? How will consumer behavior change in the long term?