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“More contribution margin instead of unprofitable sales – How sellers get more out of their Google Ads campaigns in times of inflation and price pressure (case studies + instructions to follow)” Many online shops manage their Google Ads campaigns according to a ROI logic – regardless of different margins, return rates, and potential follow-up sales of their assortments. Not least due to the high inflation, this control approach is increasingly pressured. Other approaches are needed. Approaches that are more strongly focused on increasing the contribution margin and the result than controlling according to the key figure “sales”.