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Christoph Rüger is the founder and CEO of Synesty GmbH in Jena. He and his team have been developing the no-code/low-code solution Synesty since 2010, always with an eye on digital change. Previously, he led a development team as Software Lead Engineer at CDC Software. With his SaaS solution, he helps companies to automate processes and integrate interfaces without coding. Synesty is a central component of the digital system landscape for many well-known customers and helps them to operate flexibly and cost-efficiently in the highly competitive online retail sector.