AMZELL GmbH

Cosima Gräßlin

The pressure increased on Amazon In her presentation, Cosima highlights challenges for companies due to changing consumer behaviour, increased costs and tougher competition on Amazon. 1. Consumer and competitive behaviour in times of crisis. 2. Cost management per product group. 3. Differentiated competitive strategy. 4. Customised Amazon advertising strategy & quick wins for events such as Prime Day, Black Friday, etc.

Lectures by

Cosima Gräßlin

Lectures by
Cosima Gräßlin
will follow shortly.

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