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5 advertising tips to take off with multichannel e-commerce in 2024 It is not without reason that more and more brands and sellers are turning to multichannel strategies to get started in e-commerce. From minimised business risks to increased competitiveness and reach to higher sales figures – the arguments are obvious. But setting up and managing independent channels can quickly become complex, time-consuming and resource-intensive. But that doesn’t have to be the case. In this session, Franca & Tom from Channable will share 5 top tips in multichannel advertising 2024.