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Quick wins to increase your Google Shopping results. Many e-commerce operators generate their sales through Google Shopping campaigns. More and more new features/updates in recent years and months have not only made this campaign format more efficient, but also much more complex. The presentation shows possible levers for shopping campaigns to make better use of the Adwords budget. In addition, there are now more mobile searches in Germany than desktop queries. The performance of your mobile shop helps you meet your sales and profitability goals (KU/ROI).