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SEO for online shops: You should avoid these mistakes in order to generate more sales via the SEO channel SEO is one of the most profitable new customer acquisition channels in online marketing. Nevertheless, the in-house SEO know-how of many retailers and brands is surprisingly low and results in the channel being managed incorrectly or mistakes made that make sustainable growth impossible. As part of the presentation, we will show which SEO problems are most common in online shops and which techniques retailers can use to discover and fix them.