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“Top of the Search: The most important factors for a successful SEO strategy in eCommerce” Success in eCommerce depends to a large extent on visibility in search engines. But how do you succeed in appearing at the top of the search results? The presentation gives an overview of the most important factors in the field of SEO for online stores. From the selection of the right keywords to the optimization of on-page elements and the importance of backlinks, all relevant topics will be examined. Special attention will be paid to the latest developments in this dynamic field.