Oliver Lucas is a serial entrepreneur, top e-commerce influencer, and managing partner at NFQ Solutions GmbH. As the founder of ecom consulting and the Mission TOP 5, he has been shaping the topics of e-commerce, digitalization, and logistics for over 20 years. With strategic foresight, he supports companies in the digital (re-)orientation of business and technology, and promotes digital innovation in small and medium-sized enterprises. The graduate in business administration is one of the leading figures in the industry, a sought-after speaker and jury member, as well as the chairman of the D2C Expert Forum.