Targeted online shop optimization. Raphael Heep works as an SEO manager at Fairrank GmbH and helps small and medium-sized companies gain more visibility in search engines such as Google, Bing & Co. He learned the SEO craft while working for various hotel chains from the Middle East and Asia as well as for Dorint Hotels & Resorts, among others. He also regularly gives tips and tricks about search engine optimization on the YouTube channel Fairrank TV.