Center Stage
Center Stage
Center Stage
Center Stage
Center Stage

What Comes After Temu & SHEIN? Why We Still Don’t Understand the New Players from China – and What We Must Urgently Learn from Them

15:50 - 16:20
German

Since 2024, everyone knows Temu and SHEIN. Yet, in the West, many still underestimate the dynamism of Chinese companies and their innovation power, which is reshaping the market through flexible business models and cutting-edge technologies. This talk explores what lies behind their success – and what lessons Western brands can draw from it.

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