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Anne Lisa Nguyen is the Head of ECC KÖLN at IFH KÖLN. She has been part of IFH KÖLN and its ECC KÖLN brand since December 2016. With her extensive knowledge of current trends and developments in the digital retail world, she supports companies in preparing for the future. In addition, Anne Lisa Nguyen is a sought-after speaker and moderator at prestigious industry events and a lecturer in advertising and consumer psychology at Hochschule Fresenius in Cologne. She previously completed her bachelor’s and master’s degrees in business psychology, specializing in market and media psychology, in Cologne.