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The German economy is facing significant challenges: consumer reluctance, record insolvencies, and production cutbacks are putting the retail sector under pressure. Yet, it is precisely in challenging times that opportunities for change and innovation arise—those who act decisively now can emerge from the crisis stronger than before. In her presentation, Anne Lisa Nguyen will share the key retail trends you need to watch, based on comprehensive studies by ECC KÖLN and IFH KÖLN. Discover how to leverage these developments to position yourself as one of tomorrow’s winners.