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“Future of Retail – 5 Assumptions” For more than three years, e-commerce has been in perpetual crisis mode: COVID pandemic, supply chain problems and the war in Ukraine mean that e-commere is changing faster than ever. But what will remain afterwards? To what extent will consumer behavior change permanently? Kai summarizes the developments based on numerous studies by ECC KÖLN in five assumptions and shows what they mean for e-commercde in the future.