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Elena Kelava leads the Performance Marketing division at camel active, bringing over a decade of online marketing expertise. With a Master's in E-Business & Innovation Management, she employs data-driven strategies, SEO, and AI solutions to achieve impactful results. Her focus on AI-powered process optimization and knowledge sharing keeps her team ahead in the evolving digital landscape. Elena's strategic approach ensures sustainable performance marketing success and sets new industry standards. By embracing innovative tools and fostering continuous growth, she drives camel active's marketing efforts to new heights.