Center Stage
Center Stage
Center Stage
Center Stage
Center Stage

Why Max is more expensive than Michael – and it’s still worth it

17:30 - 18:00
German

In our keynote, we demonstrate how a balanced marketing mix creates the perfect connection between existing and new customers. We explore the critical phases of the customer journey and show how data-driven segmentation and personas help maximize the value of every target group. Plus, we explain why higher costs, when paired with the right approach, can be a true advantage.

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