Talk to me! - The search for the future in e-commerce Search is probably the most important part of an online store and has a decisive influence on bounce rates. However, not all store operators are satisfied with the quality of their solution. At the same time, ChatGPT & Co. are bringing a paradigm shift in the communication between humans and machines, which is already today influencing expectations of search in online stores: I know my problem – you tell me the solution!