The e-Commerce Day 2023

The e-Commerce Day 2023 kicked off the evening before with an atmospheric beach BBQ. Over 370 guests took the opportunity to connect with industry peers in a relaxed setting and compete in the beach volleyball tournament. Congratulations to the GS1 team for their well-deserved tournament victory! With refreshing drinks, a diverse barbecue buffet, and radiant sunshine, it was the perfect start to the fair.

The comeback after three years

The next day, it was time: Dr. Gerald Schönbucher, CEO of Kaufland e-commerce, opened the trade fair with his inspiring keynote. After three years of hiatus, the excitement was palpable, and the event was eagerly anticipated. In his speech, Dr. Schönbucher reflected on key milestones, including the integration of the marketplace into the Kaufland app, innovations surrounding the Kaufland Card, and the successful launches of Kaufland.sk and Kaufland.cz.

A deep dive into e-commerce knowledge and inspiration

Throughout the day, visitors immersed themselves in the world of e-commerce. Engaging lectures and insights on current topics like law, IT security, and logistics provided immense value to industry professionals. A standout highlight was the keynote by Ralf Rangnick, who took the stage in the late afternoon. With passion and energy, the coach of the Austrian national football team spoke about leadership, teamwork, and motivation. Despite the late hour, the demand was enormous: Over 300 seats were fully occupied, and many attendees stood to listen to his inspiring talk.

An unforgettable finale

To cap off the day, the RheinEnergieSTADION transformed into a party venue. With MOGUAI’s beats setting the tone, the after-show party kept the energy alive for nine hours. Around 700 attendees made the most of the opportunity to celebrate reunions or meet in person in a spirited atmosphere.

Thank you!

A heartfelt thank you to everyone who made the e-Commerce Day 2023 an unforgettable experience. Your participation turned this trade fair into a space for exchange, inspiration, and networking – together, we are shaping the future of e-commerce!